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Can non-geek startups get suitable software solutions?

When you think of a startup company, you often think of young girls and guys who are serious computer geeks that can create a software solution around which to build a great new business

They’re often CMU and Standford grads…people who can create their own, unique web applications, desktop application, mobile apps, etc. Those applications can do all kinds of fun and crazy-cool things. They look awesome and make for a promising and valuable business.

But this idea that only the computer geeks can create a startup is a myth. There are plenty of young people, and not so young people, who have great ideas to start a new business, but aren’t geeks. These people have fantastic ideas, know what needs to be created, but aren’t able to do it themselves.

That’s fine, that’s not a problem. The technical or software solutions can still be created. The question is how. Once you start thinking about the how, a bunch of other questions come up, such as what features, who will do it, how will it be paid for, etc.

I’ll be writing a series of posts on this topic to flesh out the ideas on how startups can get their own technical solutions to startup their business.

The series will follow this approximate trajectory (which may change mid-flight):

  1. What are the technical solutions startups often need
  2. Who can create those solutions
  3. What should be created, and shouldn’t be created
  4. How to get it done
  5. Where will the money come from

Hopefully this short series will be useful.

Who can create the technical solutions for a startup?

In continuing the series of posts on software solutions for startups started on Nov 20, here I’ll list who would create those solutions.

As a quick summary of what we’ve discussed so far:

  • Startups often don’t have the internal capabilities to create their software applications unique and critical to the startup’s success
  • Those software solutions are often web applications, mobile apps, and desktop applications

Now the question becomes, if the startup can’t create the technical solution themselves, who will do it for them?

Here’s a short list of options. Further below is a short discussion of each.

  • Your brother-in-law’s nephew’s cousin’s neighbor kid who is in highschool and knows something about computers.
  • College computer science major
  • Freelancer or independent contractor
  • Technical employees (programmers, software developers)
  • Custom software shop (large or small)

First of, if some suggests to you that their brother-in-law’s etc etc can help you, run away screaming. Don’t even talk to that person. Or if you don’t want to run away, just smile and don’t say anything. Don’t ever even consider going that route. The kid likely knows a little something but couldn’t write much beyond a simple Hello World app to save his life. Even if he is really good, he has no time…soccer practice, school, homework, XBox games to play…it’ll never get done even if he’s cheaper than dirt.

College comp sci majors? They’ll be much better at creating an application, an a little bit more expensive than dirt. But they’re also really really busy and the application will never get done. They’ll work hot and heavy for 1-2 weeks once you give them some beer money. But you’d be hard pressed to get any end results anywhere close to the schedule promised or needed.

So far, am I being harsh? Yes. But what I’m staying isn’t too far away from the truth. I’ve heard stories from customers that have tried these routes to get solutions done. We have also had to cleanup after sad situations like this. And when I say “cleanup” I really mean “throw it all away and start over”.

When we start talking about employees that are programmers, software developers, now we’re getting close. If you have these people now, or you are funded well enough to hire them your chances of success increase somewhat. But a lot of the responsibility for a good solution still relies on you. You need to know how to hire the best of the best of the best. You need to know how to manage the project to success, or hire someone that will. If you haven’t done this before, please tread carefully. Believe me, hiring developers, project managers, testers, etc is a special skill that only comes with experience and learning…which itself comes from making mistakes (I’m speaking from experience here).

The last group is software companies that create custom software solutions, which are are one. I honestly think they are the best solution out of the options above if you don’t have experience hiring technical people and managing the project. If you can find the right company, they’ll have experience working with startups, they’ll understand how to create solutions for startups. This means that they know how to create solutions incrementally and prove the minimal versions in the marketplace. This approach makes the project initially cheaper, faster to market, and significantly lowers the risk.

Given what I’ve summarized above, it would make sense to go with the smaller custom software shops.

Am I biased on that answer? Hell ya! I think we do a great job executing software projects, including those projects we do for startups. But given that, we’re not always the cheapest solution. Freelancers can be cheaper, but then again, one’s experience and capabilities with hiring and managing a complex software project will impact the potential for the starup’s success.

After you figure out who can create the solution the next question is often how will they pay for the solutions…that’s another topic for another time.

Next is what should be created and what shouldn’t be created. That’s always a really interesting question. The answer has a HUGE impact on the success of the startup.

What technical solutions do startups need?

In a post on November 20 I suggested that there are many startup companies out there that aren’t able to create the technical parts of their new product or service on their own. This is in opposition to the many startups started by technology experts or geeks that can create their own solutions for their startup.

I was referring mostly to startups that need a web application, and mobile app, or some other software or hardware technology solution that is integral to their new product or service offering.

This post will be the first of the series of short posts about startups creating their new product or service with technology involved.

The first task is to briefly define what kind of technical solutions we’re referring to. That’s pretty easy. They can be summarized as follows:

  • Web application
  • Mobile app
  • Desktop application
  • Physical devices

Most often the technical solution startups need or at least think they need is a custom web application or more often a custom mobile application. This application would be the tool with which their customers interface with the startup, consume content, interact with data, and possibly make payments as customers.

These web and mobile solutions can be created as HTML5/CSS3 web applications with Responsive design to provide one solution for both platforms. Sometimes creating the mobile apps as actual applications for each platform (iOS, Android, Windows, Blackberry, etc) are necessary. The choice depends on a number of factors, the discussion of which is worth multiple blog posts…so I can’t get into that here.

There are some startups that would need to have a custom desktop application created. These are often applications with more complex functionality than can be executed on the web, or where the target audience requires or expects the solution to be provided as a desktop computer application.

Lastly, there are startups that not only need some of those solutions, but also need to have physical devices created for their solution. I’ll skip discussing physical devices since that’s not our area of expertise.

We’re in Pittsburgh. Pittsburgh is making a come back in many ways including the economy, a technology education and solutions hub, and a healthy startup community. At Ectobox we have been getting more and more requests from startups of various types to discuss potential solutions to create. It’s almost one startup a week that we talk with about what can be done. It’s definitely an exciting time in Pittsburgh and a great time to be in our line of business.

In the next post I’ll discuss who can create the technical solutions that startups create. There are a lot of options to consider. Til then…